论文部分内容阅读
学校形象是一种重要的无形资产,直接关系到学校的生存和发展。高职院校应不断凝炼自身特色,选取适当路径,精心塑造良好形象。
School image is an important intangible asset, which is directly related to the survival and development of the school. Vocational colleges should continue to condense their own characteristics, select the appropriate path, carefully shaping a good image.