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民生新闻,常被称为“软新闻”。把“软新闻”做出有强大正面影响力的硬效果,是新闻宣传的新课题。湖北荆门广播电视台在改版创新和宣传管理实践中,探索辩证处理民生新闻的“软”、“硬”关系,初有收获和心得。针对缺乏创新的问题,在坚持新闻的个性上讲硬道理由于缺乏创新,现在民生新闻大量呈现的是同质化和无序竞争问题。比如,信息重复的问题。一件事你报我报,他说你说;再比如,形式雷同的问题。照搬、复制现象普遍,
People’s livelihood news, often referred to as “soft news ”. Making “soft news” a hard effect that has a strong positive influence is a new issue of news propaganda. Jingmen Radio and Television in Hubei Province in the revision of innovation and publicity management practices, to explore the dialectical treatment of livelihood news “soft ”, “hard ” relationship, beginning with the harvest and experience. In view of the lack of innovation, insisting on the individuality of the news, because of the lack of innovation, the livelihood news is now presenting a large number of issues of homogeneity and disorderly competition. For example, the problem of duplication of information. One thing you reported me, he said you say; another example, the same form of the problem. Copy, copy the phenomenon common,