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随着社会经济的发展和人们交流方式的多样,我们所存在空间的语言环境和表达方式也给人们的生活带来了一定的影响。而且播音主持本身就是作为一种面向大众的职业而存在的,因而播音主持当中的语言艺术和主持人的整体素养也直接代表着一个城市甚至是一个国家的文明和文化发展的程度。因而提高播音主持的质量不仅能够更好的满足大众的实际需求,并借此来增加节目的收视率和关注度,同时还能够还能够更好的推动广播以及电视行业的发展。况且在如今信息化发展的趋势当中,语言艺术对于公众起着更大的感染作用,因而掌握其基本特征并进行提高能够有效促进播音主持的发展。
With the development of the society and economy and the diversified modes of communication, the linguistic environment and mode of expression in which we live have also brought a certain impact on people’s lives. Moreover, the radio host itself exists as a career oriented to the public. Therefore, the language art of the host and the overall accomplishment of the host directly represent the development of civilization and culture in a city or even a country. Therefore, improving the quality of broadcast hosting can not only better meet the actual needs of the general public, but also increase the ratings and attention of the programs while still better able to promote the development of the radio and television industries. Moreover, among the trends in the development of information technology, language art plays a greater infectious role to the public. Therefore, mastering its basic characteristics and improving it can effectively promote the development of broadcasting hosts.