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新闻评论是新闻媒介的旗帜和灵魂,在新闻宣传中占有十分重要的地位。打个比方说,新闻报道相当于一篇文章的材料和内容,而新闻评论则相当于一篇文章的主题思想。一篇文章的材料和内容可能会很多,而其主题思想也许只有一两句话,但这一两句话却是整篇文章的灵魂和统帅。如果说新闻报道是“形”,那么新闻评论则是“神”,只有将报道和评论有机配合,才能收到“形神兼备”之效,也才能做好新闻宣传这篇“大文章”。
News comment is the banner and soul of the news media, occupying a very important position in the media. For example, news coverage is equivalent to the material and content of an article, while the news commentary is equivalent to the thematic idea of an article. The material and content of an article may be many, and its theme may be only one or two sentences, but these two sentences are the soul and commander of the entire article. If the news report is “shaped,” then the news commentary is “God.” Only when the reports and commentary are organically matched can we receive the effect of “combining both form and spirit,” and also be able to make the “big article” of media coverage.