论文部分内容阅读
2008年11月4日,成都电业局与成都电视台综合新闻频道的精品栏目《走进电力》正式签约,每期节目15至20分钟,截止到2010年4月14日,《走进电力》已经成功播出68期,收视率居该频道午间时段节目之首。此节目的开播,标志着供电企业在社会宣传形式上实现了新突破,从过去被动的“舆论引导”走向主动“引导舆论”方向,也为供电企业深入做好新闻宣传工作,注入了一股清新的活力,为电网企业创造了良好的宣传效果,同时激活了电视台低谷时段的收视市场,实现了多赢。
November 4, 2008, Chengdu Electric Power Bureau and Chengdu TV news channel boutique section “Into the Power” was officially signed, each program 15 to 20 minutes, as of April 14, 2010, “into the power” Has successfully broadcast 68 issues, the ratings of the channel midday period program first. This program marks the start of new breakthroughs in the form of publicity by power supply enterprises. From the past passive “public opinion guidance” to “active” “guide public opinion” direction, the power supply enterprises are also doing a good job in information publicity in depth, Injected a fresh vitality for the power grid companies to create a good publicity, at the same time activate the television station during the trough of the viewing market, to achieve win-win.