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旅游电子商务在国外发展迅速、成熟,在国内方兴未艾。后网络时代,在线旅行服务的兴起与发展,从根本上改变了国内旅游业的发展。基于产生条件、业态、服务内容、经营模式等标准的分类,旅游在线服务有不同的商业模式。旅游网络营销是现代营销理念与互联网技术相结合的绿色营销方式,是后网络时代旅游电子商务的主要模式。在后网络时代,我国旅行社电子商务发展策略主要表现在国家政策的扶持和引导、加快旅游专业复合型人才培养、培养广大消费者的网上消费观等几方面。
Tourism e-commerce in foreign countries is developing rapidly, mature, in the ascendant in China. After the Internet age, the rise and development of online travel services has fundamentally changed the development of domestic tourism. Based on the criteria of production conditions, format, service content and business model, tourism online services have different business models. Traveling network marketing is a green marketing mode combining the modern marketing idea and Internet technology, and is the main mode of traveling e-commerce in the post-network era. In the post-internet era, the development strategies of China’s travel agencies in e-commerce are mainly manifested in the support and guidance of national policies, accelerating the training of tourism professionals and cultivating the consumer’s online consumption perspective.