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随着互联网和手机移动网络的飞速发展,当今社会已迈入自媒体时代,它在改变人们生活的同时也极大地改变了社会的话语格局,引发媒体结构的重新布局。党报作为舆论引导的主体地位面临着严峻的挑战和考验,尤其是一些地方党报的群众工作被弱化或者被忽视。如何正确认识自身所面临的困境,发挥优势、抢占阵地、彰显公信力?党报群众工作必须根据新的媒介环境进行突破和创新。
With the rapid development of Internet and mobile phone networks, the modern society has entered the era of self-media. It has changed people’s lives while greatly changing the discourse structure of society and triggering the re-layout of media structures. As the leading position of the public opinion, the party newspaper faces severe challenges and tests. In particular, the mass work of the party newspapers in some places has been weakened or neglected. How to correctly understand the difficulties they face, give full play to their positions, and show their credibility? The work of carrying out the work of party newspapers and masscommitments must be based on the new media environment to make breakthroughs and innovations.