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北京电视台三套黄金时间周六20:05、八套20:40播出的大型谈话节目《大宝真情互动》播出一年多来,以平民生活为切入点,反应普通人在逆境中的‘强走势’,着力打造中国百姓眼中的品牌栏目。节目选择了能够引起公众普遍关注的真情人物,以主持人与真情人物之间交流的形式展现真情人物逆境中的‘强走势’,借助电视媒介直观、快速、传情的特点,与电视观众一道产生“心的共鸣”。北京市福利彩票发行中心在节目现场发放返还社会的公益金,帮助真情人物缓解经济困难,激发身处逆境中的人们奋发向上的精神,把政府的关怀、媒介的关注、观众的关爱和参与融为一体,形成多层次、多方位的互动。
Beijing TV station set of three prime time on Saturday 20:05, eight sets of 20:40 broadcast of the big talk show “Dabao Mutual Love” broadcast more than a year to civilian life as a starting point to reflect the ordinary people in adversity ’ Strong trend ’, strive to create the eyes of the Chinese people brand section. The program has chosen the true characters that can arouse general public attention. The “strong trend” in the adversities of the real characters is presented in the form of communication between the host and the real character. With the characteristics of the television media being intuitive, rapid and teaser, it is produced together with the television audience “Heart resonance.” Beijing Welfare Lottery Distribution Center distributes public welfare funds returned to the community at the show site to help real people alleviate economic difficulties and inspire people in adverse situations to work hard to make progress. The government cares, media attention, audience care and participation are Integration, the formation of multi-level, multi-directional interaction.