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随着互联网技术的迅猛发展,各种新的、强大的数据源呈现出爆炸式地增长,在2011年美国麦肯锡全球研究院(MGI)发表一篇名为“Big data:The next frontier for innovation,competition and productivity”(大数据:未来创新、竞争、生产力的指向标)的研究报告,“Big Data”(大数据)这个关键词便开始流行起来。由于“大数据”正以各种方式和路径影响着企业的商业生态,对企业的价值创造具有举足轻重的作用,因而它已经成为企业商业模式创新的时代背景。
With the rapid development of Internet technology, a variety of new and powerful data sources show an explosive growth. In 2011, the United States McKinsey Global Institute (MGI) published an article entitled “Big data: The next frontier for innovation ”competition and productivity“ (Big Data: Future Innovation, Competition, Productivity Indicators), the keyword ”Big Data“ became popular. As ”big data" is influencing the business ecosystem in various ways and paths, it plays an important role in the value creation of an enterprise. Therefore, it has become the background of the business model innovation.