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随着世界经济的快速发展,全球经济逐步走向一体化。世界各国之间的经济贸易也越来越频繁,企业将面临着越来越激烈的商业竞争;而市场营销则是决定商业竞争成败的重要因素,同时也是影响企业发展的关键。本文将从跨文化交际角度谈市场营销管理,以便使跨文化交际策略更好地为市场营销管理服务,以求企业更快、更好、更有效地发展。
With the rapid development of the world economy, the global economy has gradually moved toward integration. Economic and trade between countries in the world is also more and more frequent, and enterprises will face more and more intense commercial competition. Marketing is an important factor that determines the success or failure of commercial competition and is also the key to the development of the enterprise. This article will discuss marketing management from the perspective of intercultural communication in order to make intercultural communication strategies better serve marketing management so that enterprises can develop faster, better and more effectively.