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随着数字媒体技术的发展,影视广告设计中也逐渐融入了数字媒体技术。数字媒体技术在影视广告设计中的应用大大丰富了影视广告设计的形式和内容,同时也将动画设计、图形编辑以及字幕处理等技术进行了变革。从数字媒体技术和影视广告设计融合的价值出发,对数字媒体技术在影视广告设计中的创新性发展进行了探究,希望为影视广告设计的发展和创新提供积极借鉴和建议。
With the development of digital media technology, digital media technology has been gradually incorporated into the design of video advertisement. The application of digital media technology in video advertisement design has greatly enriched the form and content of video advertisement design. Meanwhile, technologies such as animation design, graphic editing and subtitle processing have been changed. Based on the integration of digital media technology and video advertisement design, this paper probes into the innovative development of digital media technology in video advertisement design, and hopes to provide positive reference and advice for the development and innovation of video advertisement design.