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笔者曾经有幸在台湾进行了为期一个月的短期研究,每天穿梭在台北的大街小巷,满眼都是琳琅满目的广告牌,将这座城市装扮得五颜六色,时尚风骚,令笔者印象非常深刻。其实,台湾的广告业发展历史并不长,只有短短的40多年的时间,受到日本及欧美的广告影响较深。目前,它已从一个牙牙学语的幼儿,成长到成熟稳健的壮年,其专业水准较大陆来讲,更为成熟和发达。
I had the privilege of carrying out a one-month, short-term study in Taiwan. Every day, I walked through the streets of Taipei with myriad eye-catching billboards. I was very impressed with the colorful and fashionable style of the city. In fact, Taiwan’s advertising industry has not had a long history of development. Only a short period of more than 40 years has been affected by advertisements from Japan, Europe and the United States. At present, it has grown from a babbling child to a mature and vigorous young man, whose professional standard is more mature and developed than that of the mainland.