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植入式营销这个词汇早几年也许还有点新鲜,但是经过这两年的蓬勃发展,由早些年前的电影、电视剧、综艺节目的植入到今天的互联网植入,植入式营销市场运作已日趋成熟。经历了几年的摸索期,已不再是简单意义上的将产品或品牌直接移到两外一个平台中的1+1≤2。同时不同的植入模式和和植入契合点也将直接影响到企业的营销效果。
A few years ago, the term implantable marketing might still be a bit new, but after two years of vigorous development, from the earliest years of film, television drama and variety shows to today’s Internet implantable and implantable marketing market Operation has matured. After several years of exploration period, is no longer a simple sense of the product or brand directly to the two platforms in a 1 + 1 ≤ 2. At the same time, different implants and implant implants will also directly affect the marketing effectiveness of the enterprise.