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会议,会议,会议!隔三差五就来个会议,营销经理忙透了。据统计,全世界每天至少有6000万个事务性会议,而我国以每日1000万个会议名列榜首。如是一个中层管理者营销经理,每周可能有大约35%的工作时间用于开会,而如果是高层管理者,则可能超过50%。然而,枯燥、沉闷、拖沓、低效,不少时候营销会议就像一个食之无味弃之可惜的鸡肋。每个在酒企工作的人,应该说或多或少都会遇到以下的种种现象:原本有一个重要的事情要办,突然上面宣布有一个重要的会议要您参加,您不得不放弃;会议开了半天,离题万里,竞不知道会议所云……;会议与你相关的内容不到10分钟,你却不得不等上2小时,会议蛄束后才能离开;开会时间已过点,应会人员却拖拖拉拉、来者无几,会议发起人不得不打电话挨个找人;参会人员已到齐,却因为一个重要参会者不在,要等上半小时甚至更长时间;会上领导讲得滔滔不绝,眼看就过了下班的时间,但他还意犹未尽;原定1小时的会议,结果吵吵闹闹3小时也没蛄束,甚至不欢而散;几个小时的会议结束了,会后什么也漫留下;一个商务会议一开就是好几个小时,却没有任何结果,合作伙伴很失望;会上承诺的营销计划,会后却没有人去追踪和落实,经销商很生气。凡此种种,不一而足。
Meetings, conferences, meetings! Meetings come on in a staggering five minutes, marketing manager busy. According to statistics, there are at least 60 million business meetings in the world each day, while our country tops the list with 10 million daily meetings. In the case of a middle manager marketing manager, about 35% of working time per week may be used for the meeting, while for top managers it may be more than 50%. However, boring, boring, procrastination, inefficient, very often the marketing conference is like a tasteless tasteless abandonment of tasteless tasteless. Everyone working at liquor companies should say more or less the following phenomena: There was one important thing to do, and suddenly there was an important meeting announced to you, and you had to give up; the meeting It took less than 10 minutes for you to hold a meeting, but you had to wait 2 hours for the meeting to leave before the meeting was over. The meeting time was over and should However, the participants dragged one on another, and the sponsors of the conference had to call to find one by one. The participants were already there, but because of the absence of an important participant, they had to wait for half an hour or more. At the meeting The leaders spoke endlessly, seeing that they had time off from get off work, but he still had not done enough; the original one-hour meeting resulted in noisy for three hours, or even broke up; the meeting ended in a few hours And after the meeting, nothing is left behind; a business meeting is open for several hours, but without any result, the partners are disappointed. The promised marketing plan will not be traced and implemented after the meeting. The dealer is very pissed off. All these kinds, not enough.