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本文分析了“关中-天水经济区”体育旅游业发展的现状和存在问题:体育旅游市场化程度低,从业机构与人员不足、体育旅游产品质量不高,种类与数量有限;开发力度不够,体育旅游资源开发程度低、已开发的体育旅游产品少、体育旅游市场营销力不足。在此基础上提出加快发展体育旅游市场的建议:体育旅游的发展要有好的政策导向,要广开融资渠道,要树立好的品牌形象;要坚持“送出去,请进来”的交流模式。
This article analyzes the current situation and existing problems of sports tourism development in “Guanzhong-Tianshui Economic Zone”: the low degree of marketization of sports tourism, the lack of employing institutions and personnel, the low quality of sports tourism products, the limited number and types of development; , The development level of sports tourism resources is low, there are few sports tourism products developed and the marketing power of sports tourism is insufficient. On this basis, we put forward suggestions on accelerating the development of sports tourism market: the development of sports tourism should have a good policy orientation, open up financing channels and establish a good brand image; we should adhere to the exchange of “sending out, inviting in” mode.