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邮轮旅游已成为中国休闲旅游新业态和新的需求之一。三亚市作为热带滨海旅游城市,随着旅游产业的不断发展,特别是凤凰岛建成后,邮轮旅游作为一种新的旅游形式悄然崛起。主要采用问卷调查的方法,分析了三亚邮轮旅游的问题,并提出了相应的对策。邮轮旅游在三亚的问题有邮轮航线开发不足、缺乏专业人才、邮轮旅游价格较高且消费者消费能力低、游客对邮轮旅游缺乏了解。因此,有必要采取相应的对策,如开发邮轮旅游航线、加快邮轮旅游人才队伍建设、适当降低价格,提高消费者的消费能力,做好邮轮旅游宣传营销工作,以便于更好地发展邮轮旅游。
Cruise tourism has become one of the new requirements and new demands for leisure travel in China. As a tropical coastal tourist city of Sanya City, with the continuous development of tourism industry, especially the completion of Phoenix Island, cruise tourism as a new form of tourism quietly rise. The main method of questionnaire survey, analysis of the cruise tourism in Sanya, and put forward the corresponding countermeasures. Cruise travel problems in Sanya lack of development of cruise lines, lack of professionals, cruise travel higher prices and consumer spending power is low, tourists lack of understanding of cruise travel. Therefore, it is necessary to take appropriate countermeasures, such as developing cruise tourist routes, speeding up the construction of cruise tourism talent teams, appropriately lowering prices and improving consumers’ spending power, and promoting cruise tourism marketing so as to better develop cruise travel.