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目前,全国电视台开办的鉴宝节目近50个,电视鉴宝节目同质化越来越明显,娱乐化倾向越来越严重,有违鉴宝节目的初衷,离以藏品讲故事、说文化,挖掘、诠释和传播中华优秀传统文化越来越远。作为一档在众多鉴宝类节目中创办较晚的节目,山西广播电视台《天下寻宝》栏目如何不忘初心,在收视率大战的红海中突围出来,弘扬和传承中华优秀文化?笔者从以藏品为媒介,在架起文化传承之桥;以文化学者为纽带,铺就文化传承之路;以情感为积淀,谱写弘扬文化之歌等三个方面进行总结和探讨。
At present, there are nearly 50 Xianghu programs run by the national television stations. The homogenization of television Kamworthing programs is becoming more and more obvious. The tendency of entertainment is becoming more and more serious. This is contrary to the original intention of Xianbao program, Digging, interpreting and spreading the Chinese outstanding traditional culture. As a file in many Kam Po programs to establish a later show, Shanxi Radio and Television “treasure hunters” section did not forget the beginning, in the ratings war broke out in the Red Sea, to promote and inherit the Chinese excellent culture? The author from the collection As a medium, set up a bridge of cultural heritage; with cultural scholars as a link, paving the way of cultural heritage; emotional accumulation, write and carry forward the song of culture to summarize and discuss three aspects.