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中国传统云纹是我们中华民族最具特色运用最广泛的纹样,具有源远流长的发展历史、形态多样的表现形式以及幸福吉祥的美好寓意。文章分别从中国传统云纹的“形”和“意”两方面来探讨云纹在包装设计中的的创新与发展,使其在形态上既能够很好的诠释现代的设计语言和设计方式,又能从内涵寓意上使中华民族的传统文化和思想很好的融入到包装设计中来。在现代多元化、时尚化的社会背景下,从历史传承的角度如何让云纹多元融合、不失特色、再现传播,是迫切需要我们研究的问题。
Chinese traditional moire is the most characteristic and widely used pattern of our nation, with a long history of development, various forms of expression, and a happy symbol of happiness and good fortune. The article explores the innovation and development of moire in packaging design from the aspects of “shape” and “meaning” of Chinese traditional moire so that it can both interpret the modern design language And design methods, but also from the connotation of the traditional Chinese culture and ideas well into the packaging design. Under the modern diversified and fashioned social background, how to make the moire multi-fusion from the perspective of historical inheritance without losing the characteristics and reproducing the communication is an issue that urgently needs our research.