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随着电子商务应用的深入,虽大大增加网上购物的便捷性,也为商家提供更透明的市场信息,但是也增加交易的复杂性,使得信任问题更加突出。以我国现有电子商务网站的信用管理机制进行分析,从中找出有关电子商务信任的影响因素:交易商品价值、评分人的信誉状况、评分的时间权重、奖励和惩罚机制。在模型构建阶段,提出基于多影响因素的电子商务信用计算模型,将有助于帮助买卖双方的交易,从而有效的减少投机行为。
With the deepening of the application of e-commerce, although greatly increasing the convenience of online shopping, but also for businesses to provide more transparent market information, but also increase the complexity of the transaction, making the trust issue more prominent. Based on the credit management mechanism of the existing e-commerce website in our country, we can find out the influencing factors of trust in e-commerce: the value of the traded goods, the credit status of the scoring people, the time weight of the scoring, the reward and punishment mechanism. In the stage of model building, this paper proposes a multi-influencing factor e-commerce credit calculation model, which will help to help buyers and sellers deal, thus effectively reducing speculation.