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随着时代的进步,各式各样的媒介其数字化、交互性、高技术支持等优势构筑了一个全球性、开放性、全方位的信息空间,报纸、广播、电视、网络、手机、杂志、电影等大众传播媒介自然进入了人们的日常生活中。作为社会的一个特殊的群体——军营迎受着媒介的洗礼或熏陶。各种复杂多样的媒介凭借着它对经济、政治和文化等的巨大渗透力,成为环绕于思想政治教育的重要现实环境之一,对思想政治教育产生广泛而深刻的影响。正如某些专家所言,传媒影响的本质就在于其作为资讯传播渠道而对其受众的社会认知、社会判断、社会决策及相关的社会行为打上属于自己的那种渠道烙印。因此,要加强和改进军队思想政治教育,提高思想政治教育的时代感和实效性,在充分利用现代媒介的种种优势的同时必须更加清楚的认识到现代媒介环境带来的种种挑战。
With the progress of the times, all kinds of media have built a global, open and comprehensive information space with the advantages of digitization, interaction and high-tech support. Newspapers, radio, television, internet, mobile phones, magazines, Movies and other mass media have naturally entered the daily life of people. As a special group of society - the military camp is subjected to the media’s baptism or influence. Various complex and diverse media have become one of the important realistic environments that surround the ideological and political education with its huge infiltration of economy, politics and culture, which have a wide and profound impact on the ideological and political education. As some experts have put it, the essence of the media influence lies in its own channel of dissemination of information about its audiences’ social perceptions, social judgments, social decisions and related social behaviors. Therefore, to enhance and improve the ideological and political education in the armed forces and to improve the sense of the times and the effectiveness of ideological and political education, we must make full use of the advantages of the modern media and recognize more clearly the challenges brought about by the modern media environment.