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自1979年新中国恢复广告业以来,我便开始从事电视广告经营工作。那时,没有人能够告诉我广告是什么,应该怎么做,也没有一本能够指引我前行的广告专业书籍,几十万广告人,一个百废待兴的行业在懵懵懂懂中前行。后来,随着行业的突飞猛进的发展,陆陆续续地有了一些浅薄的广告理论方面的书籍。随着广告实务界的理念和操作水平的提高,有了一些很好的案例,在21世纪初,也有了一些不错的案例书籍,但相对而言,或是某个大公司的案例集锦,或是某一行业的几个精彩案例,规模上难免单薄些。《广告人·中国·案例丛书》的出版,可以说是2005年中国广告业的第一件大事,将当之无愧地被载入当代中国广告史。一套300多个经典案例,
Since the resumption of advertising in New China in 1979, I have been engaged in TV commercials. At that time, no one was able to tell me what the ad was, what to do, and no one was able to direct me through the ad profession. Hundreds of thousands of advertisers and an overdue profession were moving forward . Later, with the rapid development of the industry, some superficial advertising theory books came one after another. There are some very good cases as the concept of advertising practice and the improvement of the operation level. In the early 21st century, there are some good case books. However, relatively speaking, the case histories of a large company or Is a few wonderful cases of an industry, scale inevitably thin. The publication of “Advertising People · China · Case Series” can be said that in 2005 China’s advertising industry’s first major event will be well deserved to be included in the history of contemporary Chinese advertising. A set of more than 300 classic cases,