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网络媒体开辟了一种全新的传播方式。全世界网络媒体的普及为跨文化传播提供了广阔的平台。网络跨文化传播已经凸显出其重要性。网络社会视野下的跨文化传播是社会结构层面的政治、经济、文化和制度力量的多重整合。因此,探索网络媒体的跨文化传播能力对于研究当今对外传播以及分析跨文化传播的利弊有着极其重要的作用。
Internet media has opened up a whole new way of communication. The popularity of online media across the world provides a broad platform for intercultural communication. Intercultural communication has highlighted its importance. Intercultural communication from the perspective of cyber society is the multiple integration of political, economic, cultural and institutional forces at the social structure level. Therefore, exploring the intercultural communication capabilities of online media plays an extremely important role in studying the advantages and disadvantages of today’s intercultural communication and analyzing intercultural communication.