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商业社会中 ,人们通过社会与他人的帮助和服务而生存 ,这种相互帮助大部分通过契约交换关系和商品买卖获得。消费市场的主体主要由消费者和销售商组成 ,其在市场中实现自我需要的同时 ,也体现了道德人格的实现。道德价值的不可否认的存在 ,消费市场主体的道德基础及道德契约也必然存在
In a commercial society, people survive through the help and services of society and others. Most of this mutual assistance is obtained through contractual exchange and sale of goods. The main body of the consumer market is mainly composed of consumers and sellers, while realizing their own needs in the market, but also reflects the realization of moral personality. The undeniable existence of moral value, the moral foundation and moral contract of the main body of consumer market also exist