论文部分内容阅读
在清末民初,文言小说的出版型态与行销方式呈现出多样化的态势,这是促成文言小说繁荣的重要因素。当时的文言小说仍延续了家刻与坊刻的传统,与此同时,申报馆、商务印书馆等近代出版机构又开始强势介入,致力于文言小说的出版。当时的出版机构还采取了十分丰富的手段进行文言小说的行销,包括建立销售网络、采用多样化的销售方式和促销手段、根据市场风向制作广告,且能在广告中注意到文言小说的特殊性。
At the end of the Qing Dynasty and the beginning of the Republic of China, the publication style and marketing mode of classical Chinese novels showed a variety of situations, which was an important factor to promote the prosperity of classical Chinese novels. At that time, the traditional Chinese novels continued the tradition of carving and carving. At the same time, the modern publishing institutions such as the Shenbao Hall and the Commercial Press began their strong involvement in the publication of classical novels. At that time, the publishing agencies also adopted a very rich means of marketing classical Chinese novels, including the establishment of a sales network, adopting diversified sales methods and promotion methods, making advertisements according to market trends, and noting the particularity of classical novels in advertisements .