【摘 要】
:
《家族诞生》是去年韩国电视综艺类节目收视冠军,在2008年经济十分不景气的韩国,动辄30%的收视率使其成为广告商争抢的最热门节目。节目的成功,源于主动地探索真人秀的新模式
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《家族诞生》是去年韩国电视综艺类节目收视冠军,在2008年经济十分不景气的韩国,动辄30%的收视率使其成为广告商争抢的最热门节目。节目的成功,源于主动地探索真人秀的新模式,新思路,在选择性借鉴之后嫁接本土化的新看点、新价值。这对始终处于习惯性接纳和移植的中国真人秀节目而言有其可借鉴之处。
The birth of the family was the title winner of the Korean TV variety show last year. In 2008, the economy was in a downturn, with a 30% audience rating making it the hottest program for advertisers. The success of the program stems from the new mode and new thinking of proactively exploring reality show, as well as the new spot and new value of grafting localization after selective reference. This is a lesson for China’s reality show, which has always been habitually accepted and transplanted.
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