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企业形象在现代企业经营活动中正发挥着日益重要的作用。良好的企业形象是企业的一笔宝贵财富。北京四环制药厂建厂两年来的经营实践已经为设计、策划企业形象提供了基础,应当抓住时机以新闻宣传为主、产品营销广告为辅两种手段相结合进行企业形象宣传,并且逐渐完善与丰富其内容,以期在公众当中逐步树立起北京四环制药厂良好的企业形象,扩大企业影响、提高产品可信度与竞争力,促进企业发展。
Corporate image is playing an increasingly important role in the operation of modern enterprises. A good corporate image is a valuable asset for the business. Beijing Sihuan Pharmaceutical Factory set up factories in the past two years of business practice has designed for the planning of corporate image provides the basis should seize the opportunity to press and propaganda, product marketing, advertising and supplemented by a combination of two means of corporate image promotion, and gradually Improve and enrich its content, with a view to gradually establish a good corporate image of Beijing Sihuan Pharmaceutical Factory among the general public, expand enterprise influence, enhance product credibility and competitiveness, and promote enterprise development.