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相对于硝烟弥漫如火如荼的商战来说,营销是出奇制胜的法宝,也是人们老常谈的话题。而对一个省而言,政府从市场角度出发,站在经济一体化的高度,运筹帷幄进和全方位的营销,则绝对石破天惊的创新之举。长期以来,地方政府应以怎样的姿态,怎样的角色定位,尽到自己应尽的责任,从而推动本地域更深层次的开放,使经济持续、健康、快速地发展,让辖区内的老百姓生活得更加幸福,一直都是地方政府必须面对和深入思考的难题。东引西进,营销河南,不仅仅是河南省的一项重大举措,其创新之举,也为这一难题提供一个具有重要意义而鲜活的案例。
Relative to the smoke filled with commercial fire in full swing, marketing is an amazing magic weapon, but also people talk about the topic. For a province, the government from the market point of view, standing at the height of economic integration, strategizing and marketing in all directions, it is absolutely surprising innovative move. For a long time, what kind of attitude and role the local government should take to position itself and fulfill its own responsibilities, so as to promote a deeper level opening up in the local area so as to enable the economy to develop continuously, healthily and rapidly so that the people in its jurisdiction may live Being happier has always been a challenge that local governments must face and think deeply. East cited west, marketing Henan, Henan is not only a major move, its innovative move, but also for this problem to provide an important and vivid case.