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备受中国企业界关注的中国最有价值品牌研究’99年度报告揭晓,红塔山以423亿的品牌价值继续名列榜首,海尔265亿、长虹260亿居其次,五粮液、一汽和康佳分别以86亿、79.08亿和78.87亿随其后。 这项研究是《中国质量万里行》杂志社和北京名牌资产评估事务所,借鉴世界通行的品牌价值评价方式、结合我国市场竞争实际而进行的。在大量数据分析基础上,5年先后得出“我国市场进入品牌竞争时代”、“国有大企业创名牌更具优势”、“我国大名牌有可能在中西部地区崛起”、“品牌成为资产重组旗帜”、“新一轮竞争将在知识创新中取胜”等重要判断和结论,为我国企业的发展和经济研究提供了重要参考。自1995年首次发布报告以来,这已是第五个年度报告。
The 99th Annual Report of China's Most Valuable Brands, which China Has Concerned Mostly by Chinese Enterprises, reveals that Hongtashan continues to top the list with a value of 42.3 billion, Haier 26.5 billion and Changhong 26.0 billion. Wuliangye, FAW and Konka, respectively, , 79.08 billion and 7.887 billion followed. This research is carried out by “China Quality Miles” magazine and Beijing Famous Brand Appraisal Firm, drawing on the prevailing brand value evaluation methods in the world and combining with the actual market competition in our country. On the basis of a large amount of data analysis, “China's market has entered an era of brand competition”, “State-owned large enterprises have more advantages in creating brand names,” “China's big name brand has the potential to rise in the central and western regions” and “Brand Reorganization Banner ”and“ a new round of competition will win in knowledge innovation ”and other important judgments and conclusions, which provide an important reference for the development of our country's enterprises and economic research. This is the fifth annual report since the first report in 1995.