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最近一项调查表明,在北京市场上,私人购车已占到50％,轿车市场竞争十分激烈、由于私人购车对轿车的性能价格要求比较高,一部分成熟的消费者不再把价格当成购车的首要因素,他们在考虑车价的同时,更要考虑汽车的内在质量,考虑汽车的安全性、舒适性、可操纵性,这就给汽车生产商提出了更高的要求:价格战不是惟一的竞争手段,提高产品的质量,才是汽车生
A recent survey shows that in the Beijing market, private car sales account for 50% of the total. The car market is highly competitive. Due to the relatively high performance and price requirements of private cars, some mature consumers no longer regard the price as the most important factor in car purchase Factors, they consider the price of the car at the same time, but also to consider the intrinsic quality of the car, consider the car’s safety, comfort, maneuverability, which gives the car manufacturers put forward higher requirements: the price war is not the only competition Means to improve product quality, is the car students