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人只有面对镜子的时候,才知道自己是否穿戴整齐;企业的品牌传播只有形成信息闭环的时候,才能知道自己的传播是否有效。企业的品牌传播活动总体来说可以分为两类:一类是单向的品牌传播,一类是双向的品牌传播。前者不需要顾客参与,后者顾客会参与和互动。比如,在电视、网站等媒体上进行的叫卖式和告知式的品牌传播,就是单向的品牌传播,而在PC互联网、手机移动端上进行的一些
Only in the face of the mirror when people only know whether they are dressed neatly; corporate brand communication only closed loop when the information can know their own communication is effective. Corporate brand communication activities in general can be divided into two categories: one is the one-way brand communication, one is two-way brand communication. The former does not require customer participation, the latter customers will participate and interaction. For example, in the television, Web sites and other media on the sale and inform the brand communication, is one-way brand communication, and in the PC Internet, mobile phones on the side of some