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随着科学技术的不断发展,传统媒体形式也发生了很大的变化,传统广播电视节目也要寻求突破,才能在激烈的市场竞争中占据主动,进一步提高自身的收听率和收视率,在节目编排结构和制作过程中,要结合现代受众群体的实际需求,提高节目策划以及编排效果。本文对广播电视节目的编排和制作创新模型进行了集中分析,并着重讨论了项目创新的路径,旨在为相关项目负责人提供有价值的指导建议,以供参考。
With the continuous development of science and technology, the form of traditional media has also undergone great changes. Traditional radio and television programs have also to seek breakthroughs in order to take the initiative in the fierce market competition and further enhance their own listening rate and ratings. Arrangements and production process, the combination of the actual needs of modern audiences, improve program planning and editing effect. This paper focuses on the innovation of radio and television programming and production model, and focuses on the path of project innovation. It aims to provide valuable guidance to relevant project leaders for reference.