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某市场的白总,在快消品行业摸爬滚打近20年,小有成就,一批多年的老部下一直帮他打理酒水类业务。近年行业竞争激烈,低端白酒举步维艰,白总开始关注新兴的功能类饮品和乳制品,并和国内一家二线品牌取得联系,得到试用期经销权。然而,团队原来的业务人员基本是兼职驾驶员,送货很有激情,让其做饮品烦琐的生动化工作,规律拜访,许多人做不来,就应付了事,满腹怨言,私下评论事情越来越难做了,也不见工资上涨,更没有激情去做市场开拓。表面上答应的事情,做起来大打折扣。厂方人员多次检验都不合格,考核后要求处理,其中一名员工以此为借口离职,跳到竞品那里继续做他熟悉的酒水业务,省心省力。其他人员也以工作强度为借口,和白总形成隐约对峙,暗示如果再这么严格就离职走人。白总深陷困境。
A total of a market, FMCG fought in the past 20 years, a small achievement, a group of old men for many years has been to help him manage the wine business. In recent years, the industry is highly competitive with low-end liquor struggling. White has started to pay attention to the emerging functional drinks and dairy products, and has contacted the domestic second-tier brands to obtain the trial period dealership rights. However, the original team members are basically part-time pilots, delivery is very passionate, let it drink the cumbersome and vivid work, regular visits, many people can not do it, we should deal with things, complain, private comments things more The harder it is to do, the more the wages rise, and the less passion to do market development. On the surface of things agreed, do it greatly reduced. Factory personnel repeatedly failed the test, the assessment required to deal with, one of the employees as an excuse to leave, skip to competing products there to continue to do his familiar wine business, peace of mind and effort. Other staff also work intensity as an excuse to form a vague confrontation with the white, suggesting that if so strict left on leave. White total depression.