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核心观点:混合使用互联网、移动互联网、电视等媒体,可以提高广告混合到达的投入产出比20%以上,也就是说,用同样的预算,可以有效覆盖更多的目标消费者。在这个时代,每个企业管理者都需要自问一个问题:互联网在你的企业中是一个什么角色?因为你对互联网的定义,决定了互联网对你的作用大小。互联网的第一个角色是媒体平台。也就是说可以用互联网来做广告,通过它与消费者进行沟通。
The core point: Mixed use of the Internet, mobile Internet, television and other media, you can increase the ad mixed arrival of more than 20% of the input-output, that is, with the same budget, can effectively cover more target consumers. In this day and age, every business executive needs to ask himself the question: What role does the Internet play in your business? Because your definition of the Internet determines the size of the Internet for you. The first role of the Internet is the media platform. In other words, you can use the Internet to advertise and communicate with consumers through it.