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中国的特许经营走到今天,经历了初时的盲目、狂热,以及后来的冷静与反思,如今正向成熟期平稳过渡。实际上,中国的特许经营是在矛盾纠纷中不断发展的。有矛盾纠纷,说明这个市场还不够成熟,不成熟就要去完善,这是有进步意义的。2006年,对于中国特许经营来说,实在是不平凡的一年。一个显著的特点是:盟主与加盟商的矛盾日益尖锐,大有不对簿公堂不罢休的气势。有的加盟商甚至揭竿而起,另立山头。种种迹象表明,双方关系成冷漠状态的比例正在上升。究其原因,是总部的体系还不够完善,要么是总部对加盟店的支持不到位,要么是加盟商钻了总部的空子。特许人欺诈的报道时常见于媒体,却鲜有加盟商欺诈的报道。本刊即提供了这样几个案例,供读者参考。什么是双赢?双方应该建立什么样的关系?看来,品牌商和加盟商塑造和建立和睦的关系势在必行。
Today, franchising in China has gone through the blindness, fanaticism and later calmness and reflection of its early days. It is now making a smooth transition to a mature period. In fact, franchising in China is constantly evolving in contradictions and disputes. There are contradictions and disputes, indicating that the market is not mature enough, immature will have to improve, it is progressing. In 2006, it was an extraordinary year for China’s franchise. A notable feature is: the main conflict between the franchisee and the franchisee increasingly sharp, there is a lot of right to the court do not give up the momentum. Some franchisees even risen up, another hill. There are indications that the proportion of the two countries becoming indifferent is on the rise. The reason is that the headquarters system is still not perfect, either the headquarters of the franchise stores support is not in place, or franchisees drilled headquarters loopholes. Franchisor fraud often seen in the media coverage, but few franchisee fraud reports. This issue is to provide such a few cases for readers reference. What is a win-win? What kind of relationship should both be established? It seems, brand and franchisee shaping and establishing a harmonious relationship is imperative.