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店名是招牌。是商店参与市场竞争的工具,也可谓店家拥有的一份无形资产。大凡新店开张之前。总要为取一个合适的、亮堂的、上口的名儿动一番心思、绞一番脑汁,因为一个好的店名,加上优质商品、优良服务,对吸引顾客会产生一种意想不到的效果。前不久,笔者去古城绍兴,路过“咸亨酒店”见那里顾客满堂,生意十分兴隆。缘由也在于此店不仅有绍兴名酒,也由于这家店名具有丰富的文化内涵。在此小
The name of the store is a signboard. It is a tool for the shops to participate in the market competition, and it can also be regarded as an intangible asset owned by the store. Before the new store opened. Always try to get a proper, bright, and catchy name and brainstorm, because a good name, plus quality goods, good service, will attract customers to produce an unexpected result. effect. Not long ago, the author went to the ancient city of Shaoxing, passing through the “Shan Heng Hotel” to see where the customer was full and the business was very prosperous. The reason is also that there are not only famous Shaoxing wines in this store, but also because of its rich cultural connotations. In this small