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博客,又被称为网络日志,是将自己的文章或图片放到网络上供人阅读广为传播;播客,是在博客的基础上又增加了音频甚至视频的内容。随着播客的出现,博客广告的受关注程度已经到了前所未有的水平。有人预测,两年内,包括播客在内的博客广告将成为在线广告的主流。这一预测或许过于乐观,但毫无疑问的是,未来的博客营销势必打破今天网络广告乃至互联网营销的格局。一家美国调研机构就博客使用者的情况做了一次调查,结果发现,无论是写博客的人还是经常阅读博客的人,他们都有着较高的受教育程度和较高的收入;他们年轻,对新生事物有着很强的接受能力。此
Blog, also known as blog, is to put their own articles or pictures on the Internet for people to read widely disseminated; podcast is based on the blog and added audio or video content. With the advent of podcasts, the attention of blog advertising has come to an unprecedented level. Some predict that within two years, blog ads, including podcasts, will become the mainstream of online advertising. This prediction may be too optimistic, but there is no doubt that the future of blog marketing is bound to break the current Internet advertising and even the pattern of Internet marketing. A U.S. research firm conducted a survey of bloggers and found that both bloggers and blog readers have a high level of education and high income; they are young, right New things have a strong acceptance. this