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建筑规划设计在开发商未获得土地阶段已经开始。无论是与土地方签订协议之前,还是在开发商进行土地招拍挂之前,一定要进行目标地块的可行性分析,对项目的地段、目标客户群、区域售价等进行研究,分析其所在区域内的开发价值,进而制定出项目开发的宏观与微观的策略。在建筑规划设计方面就要初步做出一个或多个总体规划方案,供开发商参考。而这阶段的规划设计工作对于开发建设决策起着重要作用,对项目的运行、销售的成败更起着至关重要的作用。建筑师或规划师必须要有对房地产开发的充分理解,以及关于开发项目的设计经验,在这样的基础上进行前期的可行性方案设计,才能提供出对开发商有实际意义的参考方案。于是,记者特邀世纪安泰设计机构执行董事王光新对话设计与开发销售的重大关系。
Building planning and design has not yet begun in the developer's land phase. Before signing an agreement with the landowner or before the developer carries out land bidding and auctioning, it is necessary to carry out the feasibility analysis of the land parcel and conduct a study on the location of the land parcel, the target customer base and the selling price of the land to analyze its location Regional development value, and then develop a macro-and micro-project development strategy. In the architectural planning and design will initially make one or more of the overall planning program for developers reference. The planning and design work for this stage plays an important role in the development and construction decision-making, plays a crucial role in the operation and sales success of the project. Architects or planners must have a solid understanding of real estate development, and design experience on development projects, on the basis of pre-feasibility program design, in order to provide developers with practical significance of the reference program. As a result, the reporter invited Wang Aixin, executive director of Century Aetai Design, to design, develop and sell the major relationship.