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近来读报,见到不少好标题,现归类摘录如下: 一、借名引发式。所谓借名引发就是借用文章中的地名,或所写事物的原名称,巧妙地加以引导和启发制作的标题。今年6月1日经济日报刊登了题为《寿光之光》的述评,说的是山东省寿光县,仅用11年时间于1989年实现了工农业总产值翻两番的目标。文章从多角度评述了这个县发展经济的“谜”。寿光之光是什么?就是他们发展经济的战略、思路和做法。文章借用寿光县名作标题,给人以信心和启发。这种“光”也许会给别的县照亮发展经济的路子。
Recently read the newspaper to see a lot of good titles, is now categorized as follows: First, the name triggered by type. The so-called borrowing borrowed the article is borrowed names, or the original name of the things written, cleverly to guide and inspire the production of the title. On June 1 this year, Economic Times published a commentary entitled “Shouguang Light”, saying that Shouguang County in Shandong Province had achieved the goal of quadrupling the gross industrial and agricultural output in 1989 in only 11 years. The article reviews the “enigma” of the county’s economic development from multiple perspectives. What is the light of Shouguang? It is their strategy of developing economy, ideas and practices. Article borrowed Shouguang County masterpiece title, giving people confidence and inspiration. This “light” may illuminate the economic development of other counties.