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当前,随着互联网技术的迅速发展,各大商家逐渐重视网络广告,手机阅读及网络阅读得到了普及。杂志广告作为传统广告形式,面临很大挑战。触觉化设计对提高读者注意力及兴趣、丰富广告内容具有重要作用。人们通过触觉对材料湿度、肌理、软硬、温度、振动等进行感知,形成多元化的认知。文章从设计意义、特点及表现形式三方面,对杂志广告触觉设计进行了分析。
At present, with the rapid development of Internet technology, major businesses are paying more attention to online advertising, and reading of mobile phones and online reading are gaining popularity. Magazine advertising as a traditional form of advertising, is facing great challenges. Tactile design to enhance the reader’s attention and interest, rich advertising content has an important role. People through the sense of touch on the material humidity, texture, hardness, temperature, vibration, etc., to form a wide range of cognitive. The article analyzes the tactile design of magazine advertisements from the aspects of design meaning, characteristic and form of expression.