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2012年,暑期档热度未消,6月以来上映的国产动画电影就超过了10部,虽然票房整体比去年略有增长,但整体票房仍然与国外引进动画相距甚远。票房背后,这些国产动画电影,特别是系列片的制作水准的粗糙所呈现出的趋势更是令人担忧:当一部动画电影获得成功赢得票房之后,投资人并没有加大制作上的投资,提升作品本身的质量,反而削减预算、不断挤压制作成本,以期获得更多利润。对比两部续集大片《冰川时代4》和《马达加斯加3》的票房与制作成本,部分国产动画电影所显现出的这种现象,引人深思。
In 2012, summer heat was on track. China-made animation films released in June surpassed 10, although the box office overall increased slightly compared with last year. However, the overall box office still lags far behind the introduction of animations abroad. Behind the box office, these domestic animated films, especially the series produced a rough film showing the trend is even more worrisome: When an animated movie won the box office success, investors did not increase production investment, Improve the quality of the work itself, but instead cut the budget, squeezing production costs, in order to obtain more profits. Comparing the box office and production costs of two sequels, “Glacial Epoch 4” and “Madagascar 3”, some domestic animated films show this phenomenon and give thought to some people’s thoughts.