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随着改革开放和全球化进程的逐渐深化,市场经济发展的极为繁盛,我们在市场上可以搜索到需要的各种产品。不同的产品有不同的包装设计承载着不同的文化特色和思想情感,在美化产品满足消费者需求的同时,也将本民族本地区的文化传向四方。岭南文化作为我国优秀文化的有机组成部分,在岁月的荡涤中生成了独具特色的情感特征,对社会发展起积极推动作用。但是目前当地土特产包装中的设计并不尽如人意,特色元素表现并不充分阻碍经济发展的同时影响文化的传播。因此本文将对如何在土特产包装设计中体现岭南文化特色元素加以分析。
With the gradual deepening of the reform and opening up and the process of globalization, the development of the market economy is extremely prosperous, and we can search for a variety of products on the market. Different products have different packaging design bearing different cultural characteristics and emotions, while beautifying products to meet the needs of consumers, but also the culture of this region spread to the Quartet. Lingnan culture, as an integral part of China’s excellent culture, has generated unique emotional characteristics during the years of clean-up and played a positive role in promoting social development. However, the design of local native products packaging is not satisfactory at present, and the performance of characteristic elements does not hinder the economic development sufficiently and at the same time it affects the spread of culture. Therefore, this article will analyze how to display the characteristics of Lingnan culture in the native product packaging design.