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“The industry will be changed forever by this recession.What will it look like on the other side?”According to a new report from audit and consulting firm PricewaterhouseCoopers,advertising expenditures worldwide will total $467.3 billion by 2013.In case that seems to suggest the ad industry will have bounced back in four years’ time,consider this:The figure is,in fact,about 2.5 percent lower than 2008’s tally of $479.3 billion. A growing number of advertising and marketing officials now believe a fundamentally new advertising and marketing sector will emerge from the recession—one that’s slow to recover its previous spending levels and forced to be leaner and meaner.
“The industry will be changed forever by this recession. Why will it look like on the other side?” According to a new report from audit and consulting firm PricewaterhouseCoopers, advertising expenditures worldwide will total $ 467.3 billion by 2013.In case that it seems to suggest the ad industry will have bounced back in four years’ time, consider this: The figure is, in fact, about 2.5 percent lower than 2008’s tally of $ 479.3 billion. A growing number of advertising and marketing officials now believe a fundamentally new advertising and marketing sector will emerge from the recession-one that’s slow to recover its previous spending levels and forced to be leaner and meaner.