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动感地带(M-ZONE)是中国移动公司继全球通、神州行之后推出的第三大移动通信品牌,也是中国移动推出的第一个客户细分品牌。“动感地带”(M-ZONE)品牌的成功被誉为是电信业进入品牌竞争时代的标志,分析其成功原因对探讨品牌建设的出路问题无疑有着重要的启迪意义。“品牌”是如今业界和学术界点击频率极高的一个关键词。在关于“什么是品牌”的讨论中,大家各抒己见,百家争鸣。但说到底,最根本的一点是一致的,即大家都认
M-ZONE is the third largest mobile communication brand launched by China Mobile after GSM and Shenzhouxing, and is also the first customer segmentation brand launched by China Mobile. The success of the “M-ZONE” brand is hailed as a symbol of the era when the telecommunications industry entered the brand competition. It is undoubtedly of great significance to analyze the reasons for its success in exploring the way out of brand building. “Brand” is now a keyword with a high click frequency among industry and academia. In the discussion on “What is a brand?”, We all expressed our views and contested. But after all, the most fundamental point is that everyone will recognize it