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中国以五千年文明著称,“礼义仁智信”、陶瓷、刺绣、茶叶、诗歌辞令、古典园林,这些都是属于中国的品牌。但光凭历史的厚重,真的就能堆积出享誉世界的品牌么?在世界范围内比较,同样是千年古城,北京、西安和苏州等城市的名气比起罗马、雅典等地要逊色不少,甚至比起仅有300多年历史的纽约也有差距,品牌效应有限,可见,历史并不等同于品牌,品牌塑造还需要根据时代环境的变化,不断创新、调整方式。
China is famous for its five thousand years of civilization, “” Liren Renzhiyin ", ceramics, embroidery, tea, poetry rhetoric, and classical gardens, all of which belong to the Chinese brand. But by virtue of historical heavy, really can accumulate a world-renowned brand Mody? In the world, the same is the ancient city of the millennium, Beijing, Xi'an and Suzhou and other cities fame than Rome, Athens and other places to be inferior Even compared to New York City, which is only 300 years old. The brand effect is limited, so we can see that history is not the same as the brand. Brand building also needs to innovate and adjust ways according to the changes of the times.