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一、引言电子商务的急速发展使得网购成为最受现代人青睐的购物方式。与此同时,网购的狂热也催生出了许许多多风格各异的网购平面广告。标题字作为网购平面广告中传达商品信息最直观、最重要的方式,不仅要准确、有效、易认、易懂,同广告的总体风格相一致,更要造型新颖、清晰美观,最大限度吸引受众的眼球,实现广告的传播价值。下面,笔者就将以时下较为流行的优秀网购平面广告为例,从四方面详细分析标题字的造型设计方式。
I. Introduction The rapid development of e-commerce makes online shopping the most popular modern shopping methods. At the same time, the frenzy of online shopping has also spawned many online print ads of different styles. As the most direct and important way to convey product information in online print ads, the banner should not only be accurate, effective, easy to understand and understand, but also be consistent with the general style of advertisements. It should also be novel in appearance, clear in appearance, and maximize in attracting audiences The eye, the spread of advertising value. Below, the author will be more popular nowadays online shopping excellent print ads, for example, a detailed analysis of the four aspects of the title word shape design.