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随着中国经济的发展和促进机电产品出口经贸政策的贯彻,越来越多的中国机电产品进入了国际市场。汽车产品作为其中的一部分,也在向国外市场挺进。 目前,在也门市场上可以看到:东风、金杯、黄河、昌河、跃进、桑塔纳2000、北京吉普2020等中国汽车品牌。然而,欣喜之余,却发现这些车大多只销售了数辆至数十辆,而且几乎看不到进一步扩大市场份额的可能。这一现象引起了我们的注意。通过调查和了解,我们发现造成这种局面有客观原因,但主要原因还在中方自身。
With the development of China’s economy and the promotion of economic and trade policies for the export of electromechanical products, more and more Chinese electromechanical products have entered the international market. As a part of automotive products, it is also advancing to foreign markets. Currently, the Yemeni market can be seen: Dongfeng, Jinbei, Yellow River, Changhe, Yuejin, Santana 2000, Beijing Jeep 2020 and other Chinese car brands. However, while enjoying joy, they found that most of these vehicles were only sold for dozens to dozens of vehicles, and the possibility of further expanding their market share could hardly be seen. This phenomenon caught our attention. Through investigation and understanding, we find that there are objective reasons for this situation, but the main reason is still China itself.