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特许经营(Franchising),作为现代营销中一种“双赢”的高级经营模式,已成为当今世界最为流行的企业扩张和个人创业途径之一,其自20世纪90年代被导入我国后,很快得到了较大规模的快速发展。我国加入 WTO 后,根据我国入世承诺书中承诺,对商业存在的特许经营在加入WTO 后3年内,即:2004年12月11日前,取消市场准入和国民待遇限制。履行承诺,中国的特许经营发展将面临很大的机遇与挑战,中国的特许经营市场站在了全面开放的新起点上。2004年12月30日商务部颁布《商业
Franchising, as a “win-win” advanced mode of operation in modern marketing, has become one of the most popular ways of business expansion and individual entrepreneurship in the world today. Since its introduction into our country in the 1990s, Fast has been a large-scale rapid development. After China’s accession to the WTO, according to the promise promised in China’s accession to the WTO, franchising for business presence will be canceled within 3 years after its accession to the WTO, that is, before December 11, 2004, restrictions on market access and national treatment will be abolished. To fulfill its promise, China’s franchise development will face great opportunities and challenges. China’s franchise market has stood at a new starting point for full liberalization. December 30, 2004 Ministry of Commerce promulgated the "Commercial