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《品牌传播》:您创造性的将中国传统的石刻艺术与企业品牌结合在一起,利用庐山独有的自然风景和文化优势,打造独具特色的《中国品牌·华商箴言》。您的初衷是什么?卢邦社:在现在这个普遍认同品牌的无形价值的社会潮流之中,我认为增加品牌价值的方法需要一个创新,由此我们衍生了一个想法,就是利用世界文化遗产和世界文化景观这么一个国际权威文化概念,为民族品牌增值,为民族品牌传承,去托起我们民族品牌的未来。比如说庐山,它是世界文化遗产,同时也是世界文化景观,是我们国内唯一的“双牌”名山,如果我们通过某种形式或途径,把某个品牌融入世界文化遗产的概念,进而形成一个品牌文化景观,那么对这个品牌来说将是一个质的提升,这个是非常有价值的。通过这种文化的方式提升企业品牌价值,可能在现在来说是一个很新颖的方式。
“Brand Communication”: You creatively combine the traditional Chinese stone carving with the corporate brand to create a unique “China Brand · Chinese Business Proverbs” by utilizing the unique natural scenery and cultural advantages of Lushan Mountain. What is your original intention? LUBANG: Among the social trends that now generally recognize the intangible value of the brand, I think that the method of increasing brand value needs an innovation. Therefore, we have derived the idea of using the world cultural heritage and The concept of the world cultural landscape is such an international concept of authoritative culture, adding value to the national brand, inheriting the national brand and uplifting the future of our national brand. For example, Mount Lushan, which is a world cultural heritage as well as a world cultural landscape, is the only “twin” mountain in China. If we adopt some form or approach to integrate a brand into the concept of world cultural heritage and then The formation of a brand culture landscape, then the brand will be a qualitative improvement, this is very valuable. Raising the brand value of an organization through this culture may be a novel way for now.