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很多营销源都是从用户身上、产品功能上寻找的,比如可乐在做互动营销时,打嗝儿的频次就是一个好的点子,除了内在功能,有的时候瓶子、包装盒上的创意都能引发用户的关注与传播。我们一直在为产品营销想创意,找寻目标受众,做一些他们喜爱的活动与事件,有时候我们发现做了一次推广,声势浩大,但是大家没有记住产品。这让营销人又喜又悲,喜的是自己的能力还是不错的,悲的是客户或者老板可能不会买账了。
Many marketing sources are based on users and product features. For example, when Coke engages in interactive marketing, the frequency of snoring is a good idea. In addition to the internal functions, sometimes the bottle and the box can lead to creativity. Users’ attention and communication. We have been trying to create ideas for product marketing, find target audiences, and do some of their favorite activities and events. Sometimes we find that we have done a promotion with great momentum, but people do not remember the products. This makes the marketing people happy and sad, and is happy that their own ability is good, sadly, the customer or the boss may not buy it.