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酒类市场此消彼长,甚至是呈恢复性变化,特别葡萄酒市场的成长性较高。2005年规模以上葡萄酒企业产量43．4万吨,销售收入突破103亿元,分别比04年增长39%和17．9%。国家名白酒、地方名白酒也呈恢复性增长。但是,市场容量在一定时期、特定地区是相对稳定的。这就意味着你死我活,要向竞争对手要市场份额,这就意味着品牌必须极具竞争力——由诸多竞争元素淬成的刃性。
Wine market shift the balance, or even a recovery of change, special wine market higher growth. In 2005, the output of wine-making enterprises above designated size reached 432,000 tons and the sales revenue exceeded 10.3 billion yuan, up 39% and 17.9% over 2004 respectively. Liquor liquor country, the name of liquor also showed a recovery growth. However, the market capacity in a certain period of time, a particular area is relatively stable. This means you’re going to die and you want market share to your competitors, which means that brands must be extremely competitive - cut by many competing elements.